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Remove FREE. It can work very well, look at the tremendous success publications like Parade or USA Weekend have had in the general market. They are inserted into tens of millions of general market newspapers every week. So why did so many fail? The answer is relatively easy on the cost side: High printer bills, distribution logistics and the CPMs Cost per thousands publishers charge to insert publications in their newspapers.
The price of inserting a magazine in a newspaper is lower than the one of a Free Standing Insert, this is because the magazines provides the carrier newspaper content that can be valued by their readers.
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But direct mailing a publication must be much more expensive…. Did advertisers like the Hispanic magazine insert phenomenon? Advertisers liked the relatively high reach of these publications, but the problem is that these publications often have a large waste factor.
Not all newspaper readers are interested in the topic of the publication e. Rent with DeepDyve. Rent Article.